I recently went on the Biofach Eco-tour (which is in promotion of their May 24-26 Organic Trade Fair & Conference) to Yexie town in Songjiang District – and boy, was it a moneymaker (for them of course). The bus ride and organic vegetarian lunch was free for everyone who signed up for the tour in advance, but once I got there, I realized this was actually a very smart way of selling products. Essentially during the tour, the guides gave us an extended sales pitch, showing us the various greenhouses and facilities and talking to us about how naturally their products are grown. Then they proceeded to pushily sell us organic goods, which were pretty pricey even by American organic prices. On some level I was impressed- instead of having to deal with wary fruit vendors and shipping costs, they brought the customers to the “factory” instead.
Of course, I was one of the biggest suckers. I jumped at the chance to buy organic strawberries – a fruit that I hadn’t eaten in months due to the pesticide horror stories that I had heard from my Chinese relatives. There were a handful of street stands near my Shanghai residence that sold strawberries, but those were so cheaply priced and synthetically perfect-looking that I always felt a little nervous about buying them. So amidst the tour guide’s loud shouts of how many boxes of “specially priced” strawberries there were left, I forked over a little less than 100 RMB to buy a .5 kilogram box of imperfect looking strawberries.
Buyer’s remorse did not even begin to describe my feelings over the next few days.
At this point, you might be thinking that I must have some sort of beef with Biofach and the whole “organic” industry. Quite the contrary though, I’m excited to see the beginnings of the organic craze sprout up in China and I really do appreciate what Biofach is trying to do in the grander scheme of things – promote organics and raise awareness about food safety among locals.
Anyway –
It shouldn’t have, but it came as a surprise to me that the majority of the participants in the Biofach Eco-tour were native Chinese, ranging from young families to curious elderly people. It was an adorable sight, seeing young Chinese toddlers excitedly playing with the goats on the farm and the elderly women toddle past the greenhouses, their eyes betraying their wonder at this “new technology”. I did wince at one point though, when I saw a father feed his young daughter a strawberry – straight from the stem and completely unwashed – organic does not mean bacteria/problem free.


