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Media Advertising Dollars
The media advertising market in China is also booming. What isn’t, in an economy that is growing at about 11% per year? Traditional and new media are waging a hot contest to win the advertising business. BizWatch host, Qui Yi, interviews Jean-Michel Portier, CEO of the French group, TNS Intelligence, to get his views on the big dollars being spent, audience targeting, cell phone and internet ads, and his opinions on what’s likely to shake out of all this frenzied activity.
Race for Sponsors
Formula 1 racing has come to Shanghai once again. Of course the real race is to gain sponsorships. Chinese companies are now looking a top level sporting events as opportunities for brand promotions. Some great car shots in this business story. F1 is still #1. Blink and you miss it.
Fashion Magazine Industry
The new breed of China’s fashion-conscious readers is reflected in the large number of publications available to them. One vendor says that she carries more than 60 magazines whose readers are primarily female office workers. To attract buyers, the larger magazines—such asVogueandElle—have found that gifts, such as a small purse or a picture frame, included with an issue are effective marketing tools. Smaller publications are produced locally and stories are often tailored to a regional audience. If such magazines were produced abroad they would cost ten times the amount to publish. Fashion magazines are important for the products they advertise—China’s luxury market now accounts for 2 billion US$ or 3% of the global market. We have a full report on China’s burgeoning fashion interest.
Chinese Online Advertising
China’s online advertising market is one of the country’s fastest growing industries. Who is winning the biggest share and where will the online ad market go this year (2006)? Watch this cutting edge BizWatch report to find out. Online ad sales jumped upward by 80% in 2005 in China. Interviews include Henry Yang, CEO of Shanghai Research Company and David Zhu, CEO of Allyes (China) Holding Company.