For Release: December 5, 2011 Contact: Richard Allum 650-563-9110
media@amiciscorp.com



Popular San Francisco Pizzeria Amici’s
Schedules January Opening In Shanghai

SAN MATEO, California -- Amici’s East Coast Pizzeria (http://www.amicis.com), the critically acclaimed San Francisco Bay Area restaurant, will open in Shanghai in January, company co-founder and President Peter Cooperstein announced today.
The first “Ello Amici’s” is located on Xiang Yang Road in the popular
HuaiHai Road shopping district of Shanghai.

The China opening is the product of collaboration between Cooperstein, partner Mike Forter and the Lo Family of Shanghai. Menlo Park resident Sophie Lo is a Bay Area businesswoman and her brother, Jimmy Lo, is a real estate developer in China.
"When Mike Forter and I founded our first Amici's East Coast Pizzeria in 1987, we were excited to introduce the Bay Area to the style and quality of our food and to our service-oriented operation,” Cooperstein said. “Today we are equally energized to realize an even a greater opportunity in China!"
Renowned for pizza prepared in open flame, 700 degree ovens, Ello Amici’s will offer Chinese patrons a similar menu to that available to Amici’s diners in the
Bay Area.

Amici’s began serving an east coast-style thin crust pizza in a smart and casual atmosphere in December of 1987 and operates 12 sites from San Jose to Vacaville, including two popular San Francisco locations, on Lombard Street and on King Street, across from AT&T Park. The company is annually ranked as one of the most successful independently-owned pizza businesses in the United States.
"Our goal is to open several locations in Shanghai and then expand into Beijing, Hong Kong, Macau and other areas in China,” Cooperstein said.

The popular eatery has also scheduled its initial Southern California site, in
La Jolla (Northern San Diego County) for the spring of 2012. Additionally, Amici’s pizzas are now served at San Jose Sharks National Hockey League games in the HP Pavilion.

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Media Note: Downloadable images and broadcast quality video in 3x4 and 9x16 of Ello Amici’s in Shanghai are available in the Media Center on the corporate website at http://www.amiciscorp.com

Welcome paisan.

yay..more pizza

hmmm. How long will they last in Shanghai?? One news article says they will charge $23usd for their pizza here.

worldtraveler88 wrote:hmmm. How long will they last in Shanghai?? One news article says they will charge $23usd for their pizza here.

I thought about this announcement later, and wondered what the price would be. If correct, as you would expect, a typical Shanghai price. There are already pizzerias in SH charging around this price, aren't there? You have to ask yourself if this company has a comparable position in the US. Don't forget who the major partner is, and local connection

146RMB for a pizza IS premium pricing. Of course this exists already...but is it necessary?

$23 for a pizza...whoa


SBARROS if run right, with their taste and pricing structure, in the right location in Shanghai will give all the pizza places a run for their money....

Sbarro opened in Jinqiao and closed less than 6 months later. The food was absolute garbage.

jzzzzzzz wrote:Sbarro opened in Jinqiao and closed less than 6 months later. The food was absolute garbage.

Must be monkeys running that store then...
Their Strombolis are sooo good

Sbarro prepares its own hand-stretched dough daily

Cheese
Picture hand-stretched dough, signature sauce made with plum tomatoes, fresh basil, olive oil and spices, topped with mozzarella cheese and baked to crisp, golden perfection and you抣l know why Sbarro is famous for its pizza.

Pepperoni
Loaded with lots of zesty pepperoni, melted mozzarella and Sbarro's savory tomato pizza sauce梡erfect for the pepperoni purist.

Sausage
Thick chunks of tasty, sweet Italian sausage atop melted mozzarella and our pizza sauce - all on a crisp crust. Mangia!

Supreme
It抯 called Supreme for a reason - melted mozzarella atop zesty pepperoni, seasoned Italian sausage, fresh peppers, mushrooms and onions, all over our savory sauce.

Pizza Blanca (White Pizza)
Our hand-stretched pizza dough is topped with ricotta cheese sauce, mozzarella, a dash of marinated garlic and olive oil, and is then baked to crisp, golden perfection for a signature taste only Sbarro can provide.

Chicken & Vegetable
Grilled chicken breast, together with a selection of seasonal, fresh, crisp vegetables, melted mozzarella and our tomato pizza sauce.

Mushroom
Marinated mushrooms, melted mozzarella and our plum tomato pizza sauce, topped with fresh herbs and spices on our crispy baked pizza dough.

Fresh Tomato & Basil
Fresh plum tomatoes, red onions, garlic and basil come together with melted mozzarella on our crispy pizza crust to make this a truly delicious pizza.

Classic Pan Cheese Pizza
Our gourmet pan pizza is topped with savory tomato sauce, mozzarella, grated romano cheese and oregano.

Mushroom
Our Classic Pan Cheese Pizza, topped with marinated mushrooms and baked to a perfect golden crust.

Meat Delight
Our gourmet pan crust, topped with our signature sauce, mozzarella cheese and generous amounts of savory sausage, zesty pepperoni, chunks of ham, bacon and fresh parsley.

Spinach, Broccoli & Tomato
Made with the freshest ingredients, including seasoned spinach, broccoli and plum tomatoes.

Hawaiian
Fresh, sweet pineapple, diced ham, melted mozzarella cheese and our seasoned tomato pizza sauce.

Saut閑d Fresh Spinach & Yellow Peppers
Saut閑d fresh spinach, seasonal yellow peppers, mozzarella cheese atop our savory sauce and thick, crispy crust.

Saut閑d Yellow & Red Peppers
Fresh yellow and red peppers make this cheesy pizza pop with flavor.

Spinach & Mushroom
Our gourmet pan pizza with seasoned spinach, marinated mushrooms, melted mozzarella and our plum tomato pizza sauce.

Fresh Tomato & Basil
A simple, but classic pan pizza with fresh marinated plum tomatoes, red onions, garlic and fresh basil - topped with melted mozzarella and our tomato pizza sauce.

Spinach & Broccoli
Our special stuffed pizza made of two crisp crusts that are overstuffed with seasoned spinach and broccoli, ricotta, mozzarella and Romano cheeses.

Sausage & Pepperoni
Two crisp layers of our pizza dough filled with our savory sausage, zesty pepperoni, mozzarella and Romano cheeses and tomato pizza sauce.

Philly Cheese Steak
Layers of seasoned beef, mozzarella cheese, saut閑d onions, fresh green peppers and marinated red peppers baked inside hand-tossed pizza dough and sprinkled with sesame seeds.

Pepperoni & Cheese Stromboli
Zesty pepperoni with mozzarella cheese wrapped in fresh Sbarro pizza dough, topped with sesame seeds and baked until golden brown.

Calzone
Our hand-stretched pizza dough, molded into a half-moon shape, stuffed with creamy ricotta, grated Romano and mozzarella cheeses. Also available with seasoned spinach or ham.

I thought I read something about Sbarro going out of business a little while back so I checked wikipedia and I was wrong. They are currently in bankruptcy protection. Been there since April.

Best of luck to Amici's though. I look forward to checking them out.

Funny, here most pizzeria seem to come from America ... at home they come from Sicily.
I must admit, I know what I prefer ...

Juan_Tamad wrote:

jzzzzzzz wrote:Sbarro opened in Jinqiao and closed less than 6 months later. The food was absolute garbage.

What is the relationship of SBarro to Amici's?

@Juan_Tamad: don't you think that in this case, just providing a link is good enough? Not like we can examine their menu online and order delivery in SH, right?

ATP wrote:

Juan_Tamad wrote:

jzzzzzzz wrote:Sbarro opened in Jinqiao and closed less than 6 months later. The food was absolute garbage.

What is the relationship of SBarro to Amici's?

@Juan_Tamad: don't you think that in this case, just providing a link is good enough? Not like we can examine their menu online and order delivery in SH, right?

No relationship......just saying Shanghai does not need another "overpriced" pizza.
What the city needs is a decent tasting pizza thats easy on the wallet

ATP, I thought you were trying to lose weight? Get out of this pizza thread now!!

I hear you J_T. I give this new place 18 months. Anyway, did anyone try Sarpino's? Any good?

Has anyone tried this place yet?

bigroh74 wrote:ATP, I thought you were trying to lose weight? Get out of this pizza thread now!!

Thanks for the laugh. Yes indeed...BUT it is only fair to let you know that bits and bytes, are thankfully, absolutely devoid of kilojoules. Yippeeee!!

When I was in Brooklyn last month the trendy pizza place I went to were selling pies for over 50usd a piece; and there was a line outside. There was also a velvet rope by the door. Pizza was sublime. I did not mind paying the premium one bit, as pizza is already something I rarely eat.

Kief wrote:When I was in Brooklyn last month the trendy pizza place I went to were selling pies for over 50usd a piece

That's expensive for a pie. I assume the pizzas were much cheaper.

Juan_Tamad wrote:......just saying Shanghai does not need another "overpriced" pizza.
What the city needs is a decent tasting pizza thats easy on the wallet

Pal, I have just done a rough count of the pizza joints/italian restaurants in this town--they run the gamut from down market independents, local chains, MNC chains, to top end (price unknown) independents--you're looking at around 42. (Whoa--need to confirm this, we ought to worry if the answer here really IS 42!...) There's surely a price here to suit every budget.

I ate at the shanghai ello amici's on january 26th, 2012 and it's just as good as the one in mountain view, ca.. The pizzas are about two dollars less then the norcal restaurants. A medium pizza is $18 and a large $20. A good value because the food, the environment, and service is great. Shanghai now has a great pizza. Worth the visit even after a two hour bus trip.

Hahaha your 1st post on this forum is to say how great this place is?

Not tooooo obvious!

PureXTC88 wrote:Hahaha your 1st post on this forum is to say how great this place is?

Not tooooo obvious!

Guess we need to wait a bit longer for some unbiased critic about this place

But he took a two hour bus trip for his $20 USD pizza....