uhm besides content I just want to remind you that there is pretty much no law that protects you from being copied by someone else in design or so.
Several cases have already been tried here in Shanghai and won as well.
really? well it's china.
Good example is microsoft which was copied by sina at the beginning of the month, all gary wiseman (the leader of live.com) could do was complain:
Sina.com steals our design and graphics
We were recently made aware (thanks to a comment on our blog by Phillipe) of a new classifieds site in China that had not only lifted our previous user interface’s look & feel, but also directly copied some of our graphics (note the cool pushpin graphic that our designer Becky created). The shocking thing is that the website in question is owned by one of China’s largest search engines called Sina.com. Couldn’t they afford to hire a designer?
Anyway, take a look for yourself at the images I’ve attached to this blog entry. Alternatively, check out the screenshots of our previous UI and then visit: http://post.sina.com.cn/v3_index.php
Let’s just say that I’m looking forward to our China launch..
- Garry
Or digg.com beeing copied by, digg.com.my, digg.cn, cndigg.com. and even netscape.com
43things beeing copied by aimido.de, ah this list could go on forever.
I did a blogpost earlier on this, it resulted in the sites digg.cn and cndigg.com beeing totally trashed and destroyed by the digg.com users.
sometimes if you want somebody to not be an ass and copy you right out in the internet you got no choice but hitting the "loyal user help" button.
http://www.wangr.com/english/?p=23