China's Weibo Now Has More Users Than Twitter
How the tables have turned
Weibo, often described as Chinese Twitter, just announced yesterday that their user base has surpassed its Western social media counterpart, climbing to 340 million active users. And that number's still rising.
The Chinese social media giant's user base has skyrocketed since its inception in 2009. The platform was created to fill the 'social media void' after Twitter was blocked here by the government that same year. Twitter, on the other hand has seen poor performance lately, with a slump in active users during 2016 that has allowed Weibo to eclipse it. It seems the knockoff is now the master.
Quartz has chalked the Chinese platform's success up to the way the product has evolved over the years. It's not just a Twitter copycat anymore, it's progressed to incorporate features of various social media sites, and has even entered China's thriving live streaming industry. It's no wonder A-list US celebs are "digitally expatriating" and opening Weibo accounts.