Audi Under Fire For Chinese Ad Comparing Women To Used Cars
Netizens have been in uproar after Audi's latest advertisement in China seems to compare women with used cars. The questionable ad features a wedding where a bride and groom are about to married and are interrupted by the groom's mother who starts yanking and inspecting her soon to be daughter-in-law's facial features as if checking a used car. She then gives the OK sign to her son and the ad cuts to promote Audi's second hand vehicle store.
A huge number of people quickly protested the advertisement, calling for Audi to stop airing it and apologise for the offending ad due to its sexist nature. So far it's been broadcasted at cinemas and online in the country.
A spokesperson for the German car producer has told reporters that they are looking into the matter and that those responsible for the advertisement are their local joint venture partner in the Middle Kingdom.
Many are wondering how and why the ad was approved for release by Audi. “From the creation of this idea to its broadcasting, was there a single woman who worked on this commercial?” One internet user asked.
Watch the questionable advertisement here:
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